2012–2013 · National tour · Experience of the founder and team
Aladin · La Magia del Musical
Original production, national tour and artistic direction.
CONCEPT. DIRECTION. PRODUCTION.
We develop live shows and productions, overseeing their creative, technical and organisational direction. Every project takes shape through people, content and careful management of time and resources.
From the initial idea to the theatre fit-out: creative concept, technical direction, staging and crew coordination. We also distribute what we produce, while our distribution portfolio includes third-party productions too.
WHAT WE DO
- 01Executive productionTaking a project from concept to stage: budgets, crews, schedules, safety and one accountable partner overseeing everything.
- 02Distribution and bookingA title, a timeframe and a city. We tour our own and third-party productions, on either a fixed-fee or revenue-share basis.
- 03Stage and artistic directionBringing together staging, music and lighting, and determining what the audience sees and in what sequence.
- 04Events and televisionMajor events and broadcasting: project management, audio and video signals, and live operational coordination.
FEATURED · 2014–2016
Winx Club Musical Show
Production and tour under licence from Rainbow.
Experience of the founder and team.
More than 52,000Audience
Explore the projectPROJECTS AND EXPERIENCES
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2009–2010 · Experience of the founder and team
Pinocchio · Il Musical
Theatre production and educational project for schools.
2025 · Theatre, TV and Event Productions
Miss Italia 2025
Technical responsibility for the televised final.
2023 · Media and Communications
Cà Select Experience
Creative, technical and organisational support for Cà Select Experience.
2025 · Theatre, TV and Event Productions
Benvenuti a Gaeta
Concept, direction and production by Alessandro Musto.
2025 · Theatre, TV and Event Productions
Ukraine Recovery Conference
Technical project management and operational coordination.
2025 · Theatre, TV and Event Productions
International Congress of Dermatology
Technical and organisational project management.
2022/2023 · Theatre, TV and Event Productions
Peppa Pig Live
Co-production with Applauso, under licence from Hasbro.
2024 · Theatre, TV and Event Productions
Balloon Museum & Wonderland
Technical consultancy and coordination for exhibitions and shows.
2019/2020 · Experience of the founder and team
Talking Tom and Friends
Tour production in Italy and the United Arab Emirates.
2019 · Experience of the founder and team
Magicland · Aladin
Artistic and technical direction by Alessandro Musto.
Theatre, TV and Event Productions
Television Studios
Technical consultancy, LED walls and stage technology.
2023 · Theatre, TV and Event Productions
Mission: Impossible · World Premiere
Technical direction and operational project management.
Theatre, TV and Event Productions
Scarosso × Select
Brand marketing and artistic and technical coordination of the event.
Media and Communications
Gruppo Montenegro
Creative, technical and organisational support and brand marketing for Gruppo Montenegro.
Shopping Centres
McDonald’s
Brand marketing, retail communications and customer experience.