2025 · Theatre, TV and Event Productions
Miss Italia 2025
Technical responsibility for the televised final.
- CLIENT
- McDonald’s
- CONTEXT
- Red Group activity
- SCOPE
- Shopping Centres
- CONTRIBUTION
- Brand marketing, retail communications and customer experience.
INSIDE THE PROJECT.
Red Group developed initiatives for McDonald’s spanning retail communications, family entertainment, customer experience, local activities, events and engaging content.
RED GROUP’S CONTRIBUTION
Red Group’s work transformed the restaurant into a place for connection, experiences and sharing through locally coordinated activities, consistent content, family initiatives, community events, digital signage, branded entertainment, partnerships and ambassador relations.
- Direction
- Retail, family and community
- Services
- Brand marketing and customer experience
- Format
- Events, content and activations
RED GROUP · RETAIL, BRAND MARKETING & AMBASSADOR RELATIONS
More than a meal
Red Group shaped the restaurant experience as a place for connection, with local activities and content designed to support the customer journey.
RED GROUP’S ROLE
- Family experiences
- Local events
- In-store communications
- Digital signage
- Social and video content
- Activities with schools, families and communities
- Local partnerships
- Branded entertainment
- Customer journey
- Ambassador relations
- Seasonal activations
POSSIBLE ACTIVATIONS
- Workshops and activities for children
- Seasonal and local events
- Digital signage and in-store content
- Partnerships with communities and schools
- Social media, video and ambassadors
- Customer journey direction
Proposed activations, not projects already delivered.
WHY RED GROUP
Red Group combines local communications, live entertainment, content and technology to design experiences that serve both the place and its people.
PROJECT IMAGES
EXPLORE MORE
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Cà Select Experience
Creative, technical and organisational support for Cà Select Experience.
2026 · Media and Communications
Zentro
Shareholder supporting business development and communications.