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ABOUT US

THE TEAM

Strategy, creativity and technology under one direction.

Alessandro Musto working on a theatre production
FROM VISION TO STAGE

FOUNDER & EXECUTIVE PRODUCER

ALESSANDRO MUSTO.

“Having an idea is not enough. You have to make it achievable.”

Alessandro Musto is the Founder and Executive Producer of Red Group, with experience in producing shows, events and communication projects, as well as developing original formats.

Throughout his career, he has managed productions and events across the entertainment, corporate and retail sectors, overseeing creative, organisational and production coordination.

He has also developed extensive experience in strategic communication, brand experiences and project development, working with companies, institutions and organisations across the entertainment and media industries.

His work brings together production, events and communication, with an approach focused on developing complete projects from creative concept through to delivery.

How we work

Red Group was founded on hands-on experience managing theatre productions, immersive installations and digital communication systems.

Red Group delivers projects of significant organisational and technical complexity, ranging from major international family-entertainment licences to original productions with a strong cultural and regional identity.

A JOURNEY THROUGH OUR PROJECTS

The Cà Select Experience venue with integrated audiovisual technology

2023 · Media and Communications

Cà Select Experience

Creative, technical and organisational support for Cà Select Experience.

A creative and technology team working on a digital project for Zentro

2026 · Media and Communications

Zentro

Shareholder supporting business development and communications.

The cast of the Winx Club Musical Show on stage

2014–2016 · Experience of the founder and team

Winx Club Musical Show

Production and tour under licence from Rainbow.

Aerial view of the VentoForte Shopping Park in Caianello

2024 · Shopping Centres

VentoForte

Park management, commercial development and communications for the site and its spaces.

The audience moves through an immersive scene from Benvenuti a Gaeta inside the Santissima Annunziata

2025 · Theatre, TV and Event Productions

Benvenuti a Gaeta

Concept, direction and production by Alessandro Musto.

Let’s talk about your next project.

Let’s talk