
2023 · Media and Communications
Cà Select Experience
Creative, technical and organisational support for Cà Select Experience.
ABOUT US
Strategy, creativity and technology under one direction.

FOUNDER & EXECUTIVE PRODUCER
“Having an idea is not enough. You have to make it achievable.”
Alessandro Musto is the Founder and Executive Producer of Red Group, with experience in producing shows, events and communication projects, as well as developing original formats.
Throughout his career, he has managed productions and events across the entertainment, corporate and retail sectors, overseeing creative, organisational and production coordination.
He has also developed extensive experience in strategic communication, brand experiences and project development, working with companies, institutions and organisations across the entertainment and media industries.
His work brings together production, events and communication, with an approach focused on developing complete projects from creative concept through to delivery.
How we workRed Group delivers projects of significant organisational and technical complexity, ranging from major international family-entertainment licences to original productions with a strong cultural and regional identity.

2023 · Media and Communications
Creative, technical and organisational support for Cà Select Experience.

2026 · Media and Communications
Shareholder supporting business development and communications.

2014–2016 · Experience of the founder and team
Production and tour under licence from Rainbow.

2024 · Shopping Centres
Park management, commercial development and communications for the site and its spaces.

2025 · Theatre, TV and Event Productions
Concept, direction and production by Alessandro Musto.