2025 · Theatre, TV and Event Productions
Miss Italia 2025
Technical responsibility for the televised final.
- CLIENT
- Gruppo Montenegro
- CONTEXT
- Red Group activity
- SCOPE
- Media and Communications
- CONTRIBUTION
- Creative, technical and organisational support and brand marketing for Gruppo Montenegro.
INSIDE THE PROJECT.
Red Group worked with Gruppo Montenegro on the development of Cà Select Experience, Select’s headquarters in Venice, dedicated to the renowned aperitif from the Montenegro family.
RED GROUP’S CONTRIBUTION
Red Group supported the project across creativity, technology and organisation: concept development and technology installation, LED walls, media servers, acoustic design with more than 20 loudspeakers, projectors, screens and plug-and-play audio. It also coordinated activities within the venue, the brand experience, partnerships and relationships with ambassadors and talent.
- Location
- Cà Select Experience · Venice
- Services
- Creativity, technology and venue organisation
- Contribution
- Brand experience, partnerships and ambassador relations
RED GROUP · BRAND ACTIVATION & AMBASSADOR RELATIONS
The pleasure of being together
Red Group created an activation combining product, people, music, entertainment and place, bringing Italian heritage to life as a shared experience.
RED GROUP’S ROLE
- Corporate and product communications
- Brand heritage
- Events and social occasions
- Strategic partnerships
- Entertainment and branded experiences
- Video content
- Local activations
- Co-branding and ambassador relations
- Supplier and production management
POSSIBLE ACTIVATIONS
- Hospitality and cultural events
- Partnerships with creative organisations
- Video and social content
- Co-branding
- Ambassadors and creators
- Staging, audio, video and lighting
Proposed activations, not projects already delivered.
WHY RED GROUP
Red Group connects creativity, production, technology and partner management to shape experiences that reflect the brand’s character.
PROJECT IMAGES
EXPLORE MORE
All projects
2023 · Media and Communications
Cà Select Experience
Creative, technical and organisational support for Cà Select Experience.
2026 · Media and Communications
Zentro
Shareholder supporting business development and communications.