Scarosso × Select — Red Group

CLIENT: Scarosso / Select
CONTEXT: Red Group activity
SCOPE: Theatre, TV and Event Productions
CONTRIBUTION: Brand marketing and artistic and technical coordination of the event.

INSIDE THE PROJECT.

Red Group worked with Scarosso on brand communications designed to showcase the product, craftsmanship, personality, lifestyle and opportunities for connection.

RED GROUP’S CONTRIBUTION

Red Group managed the artistic and technical coordination, staging and technical direction of the Scarosso × Select event in Venice. The work included brand storytelling, ambassador and talent relations, partnerships, editorial content and the direction of the live experience.

Documented scope: Event in Venice
Direction: Fashion, craftsmanship and lifestyle
Contribution: Brand marketing, ambassadors and production

RED GROUP · BRAND MARKETING & AMBASSADOR RELATIONS

Made to be remembered

Red Group developed a narrative built around materials, gestures and people: the product enters real life through ateliers, cities, talent and memorable moments of connection.

RED GROUP’S ROLE

Brand storytelling
Lifestyle communications
Partnerships with events and creative organisations
Ambassador relations
Editorial content
Experiential events and pop-ups
Collaborations with creatives, designers and talent
Branded content

POSSIBLE ACTIVATIONS

Editorial content and craftsmanship videos
Pop-ups and physical activations
Event partnerships
Ambassadors and talent
Retail experiences and social content

Proposed activations, not projects already delivered.

WHY RED GROUP

Red Group coordinates creative direction, production, staging and relationships, translating product quality into a contemporary, distinctive experience.