Licensing Management

FROM THE RIGHT BRAND TO THE EXPERIENCE.

Do you have a business idea and need a major brand, property or spokesperson? Red Group supports you in identifying the right opportunity, managing relationships and developing it into a tangible experience.

The right brand is not necessarily the biggest; it is the one that supports the idea. We identify the property, open discussions with the rights holder and remain involved until the project is live before its audience.

WHAT WE DO

01Brand and property scoutingFinding the narrative world that supports your idea: who owns it, what rights are available and what it truly costs.
02Rights and relationshipsManaging dialogue with rights holders, agencies and partners through to a contract defining what can be done and where.
03Ambassadors and partnershipsSelecting the face or partnership that strengthens the project and speaks to the audience it needs to reach.
04Project activationFrom licence to live experience: format, production, communication and connecting the project with its audience.

PROPERTY · BRAND · AMBASSADOR

From the right connection to activation.

Red Group works with brands, properties and partners to create opportunities in licensing, co-branding, partnerships and ambassador marketing, turning an identity into a tangible audience experience.