2023 · Media and Communications
Cà Select Experience
Creative, technical and organisational support for Cà Select Experience.
- CLIENT
- Bonomelli
- CONTEXT
- Red Group activity
- SCOPE
- Media and Communications
- CONTRIBUTION
- Brand marketing, content and brand experience.
INSIDE THE PROJECT.
Red Group developed communications for Bonomelli centred on everyday rituals, family, wellbeing, warmth, authenticity and sharing.
RED GROUP’S CONTRIBUTION
Red Group’s work brought together branded content, product storytelling, emotional communications, family and lifestyle activities, experiential events, product experiences, hospitality partnerships, social media, video and ambassador relations.
- Direction
- Rituals, family and wellbeing
- Services
- Brand marketing and communications
- Format
- Content, events and product experiences
RED GROUP · BRAND MARKETING & AMBASSADOR RELATIONS
A moment for us
Red Group transformed breakfasts, breaks and family rituals into shared stories, with a warm and authentic tone.
RED GROUP’S ROLE
- Branded content
- Emotional communications
- Product storytelling
- Family and lifestyle activities
- Experiential events
- Sampling and product experiences
- Partnerships with hospitality venues, events and meeting places
- Social media, video and ambassador relations
POSSIBLE ACTIVATIONS
- Video and social content
- Breakfasts and experiential events
- Sampling in meeting places
- Hospitality partnerships
- Ambassador and community storytelling
Proposed activations, not projects already delivered.
WHY RED GROUP
Red Group turns a ritual into an integrated programme spanning content, events, partners and executive production.
PROJECT IMAGES
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