ON Running HQ — Red Group

CLIENT: ON AG
YEAR: 2025
SCOPE: Media and Communications
CONTRIBUTION: Brand marketing, ambassador relations and technical consultancy for ON Running.

INSIDE THE PROJECT.

Red Group worked with ON Running on movement, community, sport, lifestyle and new forms of urban experience.

RED GROUP’S CONTRIBUTION

The project documented in the company profile includes consultancy, design, supply and installation of the audio system for ON’s headquarters in Zurich. Red Group also managed brand marketing, ambassador and talent relations, partnerships, content and events, coordinating the translation of ON’s world into coherent experiences.

Documented scope: HQ audio, brand marketing and communications
Direction: Movement, community and urban experience
Contribution: Ambassador relations, partnerships and content

RED GROUP · BRAND MARKETING & AMBASSADOR RELATIONS

Run the City

The direction developed by Red Group brings movement into content, relationships and participation through community runs, people’s stories and partnerships with sporting, cultural and local organisations.

RED GROUP’S ROLE

Brand communication
Community activation
Ambassador relations
Urban events
Video, social media and people-led storytelling
Sporting, cultural and local partnerships
Immersive and digital experiences

POSSIBLE ACTIVATIONS

Editorial and social content
Events and community runs
Ambassadors and creators
Local partnerships
Immersive installations and digital signage

Proposed activations, not projects already delivered.

WHY RED GROUP

Red Group brings together executive production, content, live entertainment and technology to build credible experiences, from strategy through to operational direction.