2023 · Media and Communications
Cà Select Experience
Creative, technical and organisational support for Cà Select Experience.
- CLIENT
- Consorzio Centro Commerciale Itaca
- YEAR
- 2023
- SCOPE
- Shopping Centres
- CONTRIBUTION
- Digital communications network throughout the shopping centre.
INSIDE THE PROJECT.
A digital signage network designed to place events, activities and brand communications at the heart of the visitor experience at the Itaca Shopping Centre.
RED GROUP’S CONTRIBUTION
Red Group developed the project together with the Itaca Shopping Centre Consortium: 11 vertical 55-inch displays positioned across the centre’s two floors, designed for dynamic content, advertising messages and events. With reported annual footfall of approximately 5 million people, the network turns the centre into a highly visible physical media channel.
- Devices
- 11 55″ digital displays
- Audience
- 5 million people per year
- Distribution
- Two floors of the shopping centre
PROJECT IMAGES
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